Imagine…you’re 8 years old and you land an international ad campaign! Instead of reveling in that moment, you and your hair land at the center of a controversy that you had nothing to actively do with.
That’s exactly what happened last week when a young black model was featured in H&M Kids international ad campaign promoting its back to school line. Fashion and hairstylist, Vernon Francois, posted the image on his Instagram account calling out H&M for what he viewed as a failure on their part to have diverse stylists capable of styling kinky textured hair. That one IG post caused an internet fury garnering 22 THOUSAND likes and over 2200 comments. Unbeknownst to Vernon or many others, including ME, messy hair was the theme of the campaign’s aesthetic.